The Bench was named Best Club Marketing Campaign at the prestigious Football Business Awards on Thursday night…
Notts County are delighted to announce that the club scooped one of the top prizes on offer at the 2014 Football Business Awards, which took place at Stamford Bridge, the home of Chelsea FC.
The Magpies were up against some of the game's elite for the Best Club Marketing Award, with Aston Villa, Fulham, Liverpool, Manchester United, Manchester City, Queens Park Rangers, and Sunderland all shortlisted for the coveted prize.
The prestigious awards ceremony, currently in its third year, brought together the very best of UK football to recognise those that have had a significant impact on the beautiful game. With attention so often focused on the pitch, these awards give the industry’s off-pitch stars the recognition they deserve.
The club's season ticket initiative ‘The Bench’ was the only entrant from outside the top two divisions of English football to have made the shortlist.
Notts County’s Commercial Director Damian Irvine told the Official Site: "I was so proud to see our club shortlisted as a finalist alongside such iconic clubs.
"Looking at the list of esteemed judges really makes me realise what a huge achievement winning the category is.
"The Bench saw our entire club embrace a concept and commit to the success of that concept.
"The win demonstrates just what can be achieved here with belief, hard work and loyalty to each other."
Notts were also nominated for the Best Fan Engagement award, but narrowly missed out, with Premier League side Queens Park Ranger winning the award.
Chairman of St George’s Park David Sheepshanks, who presented the Outstanding Contribution to Football award said of the night: "These Football Business Awards are so important to the industry and the recognition that they bring to the leading operators in their various fields is invaluable.
"It is not only the many, diverse elements that comprise the business of Football that make it so compelling but also the constant need to adapt and change, to embrace the continual advances in sports science and technology that keep it so vibrant"