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Club News

This Is My Lane

New campaign launches following huge Crewe crowd

6 February 2018

More than 100 Notts County fans feature in a club campaign launched today.

This Is My Lane emphasises the importance of everyone connected with the world’s oldest Football League club pulling together as the Magpies enter the crucial final months of the 2017-18 campaign.

There has been a sharp rise in attendances since Alan Hardy and Kevin Nolan’s arrival just over a year ago, culminating in a crowd of more than 17,000 for the Sky Bet League Two fixture against Crewe Alexandra.

And the chairman hopes to see more and more fans flock through the turnstiles between now and the end of the season.

“’This is my Lane’ encapsulates everything that’s important to us – fans, players, grit, determination, fight and spirit,” said Hardy.

“It’s a nod to everyone who has helped take this club from the brink of extinction to promotion contenders, and a rallying cry to everyone else to say ‘come and be part of the amazing progress we’re making.’

“It’s going to be a team effort between now and the end of the season and it’s crucial everyone remains together to protect the fortress we’ve all worked so hard to build.”

Watch the campaign launch video on iFollow now.


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