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Jake Bugg: I want to be part of it

Clifton-born musician set for front-of-shirt exposure

3 November 2017

Jake Bugg says he couldn't turn down the opportunity to become one of Notts County's 2017-18 shirt sponsors.

The Notts fan, whose new album Hearts That Strain is out now, was keen to back an initiative which has given local businesses and individuals the unique opportunity to have their name on the front of the Magpies' shirts for a month.

"I saw a story about the new marketing strategy in the Nottingham Post," he said. "I think it's a great idea.

"Local businesses and partnerships can get involved, which is amazing. I wanted to back the idea more than anything because I hadn't seen or heard of another club doing something like that.

"I just want to be able to help the club in any way I can and to be part of it all.

"I'm a bit nervous because if we lose a couple of games I don't want people to think I've jinxed it - it's just a shirt!

"But it's a club I love and the fact I can play FIFA with my name on the front of the shirt is pretty cool as well."

The Clifton-born artist, who's currently on tour in the UK, recently played an intimate acoustic set at Meadow Lane in aid of Amnesty International.

He was given a behind-the-scenes tour of the ground and spoke at length with chairman Alan Hardy and manager Kevin Nolan.

"I had a little chuckle to myself in the dressing rooms, holding the shirt up thinking I'd signed!" he laughed.

"There was a good atmosphere around the place and everyone was really happy. From an outsider's point of view, things are going well and we're still top of the league, which is a sign of that.

"Kevin was really nice and interrogated me about whether or not I am a real Notts County fan! He's an inspirational character who gets you motivated.

"To be welcomed by the club I support meant a lot to me."

You can watch the full interview for free on iFollow now.


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