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Showcase's month begins

9 December 2017

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December sees a new sponsor at Meadow Lane, as Notts welcome Showcase Cinema de Lux to the front of their shirts.

And marketing director Jon Dixon hopes the deal can lead to a fruitful relationship between the cinema and the club.

The company will proudly be emblazoned on the Magpies' strip for the games against Luton Town, Grimsby Town, Cambridge United, Morecambe and Swindon Town this month.

And, as Jon explained, putting the company on the front of the shirts was an easy decision to make.

"The cinema has been here since 1988 as Showcase Cinema and in 2015 we rebranded to Showcase Cinema de Lux, refurbishing the whole building and installing reclining seats as standard without raising the ticket price," he said.

"We're coming up to our 30th anniversary next year and the cinema is going from strength-to-strength, so it seemed like an opportune time to partner with the football club and it's great to see them challenging at the top of the league as we begin our sponsorship.

"December is typically the busiest month of the year in terms of footfall - we have the Christmas holidays so a lot of blockbusters are released around this time.

"Star Wars: Episode VIII – The Last Jedi is shaping up to be the biggest film of the year by quite a considerable margin so we're all gearing up for the release of that in the middle of the month.

"To see our brand getting regional and national coverage with how well the team is doing is fantastic. We have a very strong brand and the hope is that being on front of the shirt during a busy period for the club in terms of fixtures and the cinema, it comes together well.

"The availability of the sponsorship for this month couldn't have come at a better time."

Like many of the other front-of-shirt sponsors for this season, Jon was full of praise for the initiative in selling sponsorship on a monthly basis.

"The way the sponsorship is being sold this season to allow companies to get involved with the club for a month who otherwise wouldn't be able to do so for a full season, ourselves included." he said.

"The club can get such a diverse range of companies and individuals associated with it, which is great.”

While Showcase are only now taking their place on the Notts kit, the relationship with the club has been building from the summer.

"We've already started to build that relationship," Jon revealed. "We’ve had the perimeter advertising in place since the start of the season and we provided free popcorn in the Family Stand for the game against Accrington in August.

"Family is very important to us - we are a family-owned company and in terms of customers coming through the door, families are a huge part of what we do.

"Bringing Notts County fans and our business together is incredibly important."

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