In partnership with the NHS, A Game of Two Halves targets Nottinghamshire school children with the aim of promoting a healthy lifestyle.
Working with schools at grassroots level and with children in deprived areas is at the cornerstone of the club's community goals.
Backed by the Notts County squad, players help to put across the benefits that a healthy lifestyle can bring in sessions with young students.
Community liaison officer and first team nutritionist Matt Lawson fronts the initiative, which has the following objectives:
- Improve health
- Attack inequality
- Raise levels of literacy
- Improve social inclusion
Linked to the Key Stage 2 Curriculum, A Game of Two Halves has proven to be very popular, as shown by the feedback received:
"This is the most innovative intervention I have been involved in during my 20 years in the service. This exciting partnership between the Football Club and the Health Service is flourishing - it's a breath of fresh air."
- NHS Community Team Leader Sophy Parkin
"I want to extend a big thank you to Notts County Football Club for coming in and delivering the session. It was a pleasure to have them and I want the team to come back and do it again with other classes. Before the session, not all of the kids would have known about Notts County - but they loved it and all certainly know about the club now."
- Deputy Headteacher at St Wilfrid's Primary School, Kevin Wright