Tom is an Account Manager for West Bridgford-based creative agency The Dairy. He joins the board with specialisms in digital marketing and PR and is keen to bring a fresh perspective to the charity’s marketing activities going forward.
Zoe, a Principal Lecturer in Physical Activity, Exercise and Health at Leeds Beckett University, works with organisations to use research to improve quality and maximise impact. She brings both consultancy skills and a passion for designing and evaluating interventions aimed at increasing physical activity and reducing sedentary time in the prevention and treatment of ill-health.
Speaking about his appointment to the board of trustees, Tom said, “I’ve been fortunate enough to be involved with FITC for a number of years and I’ve seen first hand the difference this charity makes to people’s lives,”
“I’m delighted to take up this position because FITC does fantastic and often unnoticed work across Nottingham and Nottinghamshire. My aim is to ensure that going forward our marketing is coherent and promotes our broad range of projects. This will allow us to continue to attract valuable donations and form lasting partnerships with local businesses so that we can continue to deliver our wide range of courses.” adds Tom.
Zoe is equally delighted to take up her position on the board and sees the value behind the work FITC carries out across both the city and county.
“I‘ve worked with FITC since 2009 after linking up through the Platform for Health and Wellbeing. During that time, FITC has impressed me with the evidence-based nature of its programmes and its commitment to evaluating what it does, how it does it and using that information to improve its provision,”
She continues, “The programmes are delivered by an enthusiastic and passionate team that understands the Nottingham community. They are wonderful role models to the children and adults they serve and a credit to the organisation. I’m excited to be able to contribute to the organisation more formally in the future as a trustee.”
This news comes following FITC’s appointment of new CEO, Ian Boyd, in early 2019. Bringing Tom and Zoe on board is part of the charity’s restructuring process for long-term stability and success - as Ian goes on to explain.
“One of my first jobs has been to ensure that our operational and governance structure is the best it can be. This ensures that we make the most of the expertise we have in and around the organisation and that we are committed to working towards our ongoing responsibilities as a well-governed charity - as part of the EFL and Premier League Trust’s ‘Capability Code of Practice’ framework,” said Ian.
He continues, “These new trustee appointments are key milestones in making sure we utilise the experience of both Tom and Zoe who bring a wealth of knowledge within their respective areas. This sets the foundations from the top down for us to maintain our growth over the coming years and continue to change the lives of people locally.”