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Notts County were harshly beaten by AFC Bournemouth at Meadow Lane this afternoon at Meadow Lane.
Both teams had chances to go ahead in the first half but the scores remained level at the break. County opened the second half brightly and failed to take a number of fine goal-scoring chances.
Anton Robinson's 67th minute header punished Notts and Danny Ings added a second 10 minutes later. Despite battling until the end, County were unable to salvage anything from the game, which ended 2-0 to the visitors.
Another opportunity for the Magpies to climb out of the bottom four presented itself in Martin Allen's first home game in charge. With the sun shining on Meadow Lane, both sets of home fans were in fine voice, in anticipation of what is usually an exciting meeting between the sides.
For the clash, five changes were made from the team that lined up against Yeovil in midweek. Sam Sodje, Carl Regan, Craig Westcarr, Ricky Ravenhill and Febian Brandy were all handed starts, with Njogu Demba-Nyren, Jon Harley, Liam Chilvers, Ben Burgess and Stephen Darby withdrawn.
In an even start to the match, both outfits threatened to break the deadlock. Sodje was at hand to keep out Danny Ings' promising delivery with a fine block and John Spicer's corner, won by his own determination on the wing, was sent inches too high for Lee Hughes inside the six-yard box.
On 21 minutes, Stephen Purches almost found the corner with a hopeful looping volley, as he latched onto a headed clearance from 18 yards out. Hughes also came close for Notts, when he headed over from John Thompson's bending free-kick.
Hughes found himself in on goal seven minutes later, after he dispossessed visiting defender Shaun Cooper. The forward had options inside him but opted to go alone, only for his low effort to be gathered by goalkeeper Shwan Jalal.
Westcarr was next to strike at goal but Purches bravely blocked his firm hit. Brandy followed up, though his attempt lacked conviction and Cooper was able to clear the danger.
The Cherries had a great opportunity to open the scoring on 39 minutes, when Robinson broke down the right flank. Drifting inside, he cut back to Ings but Stuart Nelson somehow diverted the ball around the post to keep the scores level.
County could have gone into half time ahead as well, as a result of two Hughes chances. First he headed Thompson's in-swinging cross into the side-netting and then he directed Westcarr's centre over the bar.
Karl Hawley replaced Brandy up front in the only half time substitution for Notts. For Bournemouth, Harry Arter was introduced at the expense of Purches.
On 51 minutes, Hughes thought he'd grabbed his 14th of the season, but his glancing header from Spicer's corner was hacked off the line by Arter. The danger wasn't fully cleared and, following another touch by Sodje, Hughes had a second bite of the cherry but was unable to keep his close-range header down.
At the other end, Bournemouth looked dangerous on the counter attack and Ings was presented with a fantastic chance when he was picked out by Donal McDermott's incisive pass. However, Nelson rushed out sharply to keep out the striker's low drive with his legs.
But, it was Notts creating more of the opportunities and Spicer presented Hawley with another on the left but his low shot was parried. On the rebound, it seemed that Hughes was going to nod home but his header bounced wide.
Moments later, the Magpies were punished against the run of play. Robinson directed Warren Feeney's driven corner into the top corner with his head at the back post.
As Notts, searched for an equaliser, Allen introduced two further substitutions. Ben Burgess and Youth Team player Jake Wholey replaced Ravenhill and a limping Mike Edwards.
On 77 minutes, Bournemouth doubled their lead, with Notts pushed forward for a corner. Ings was fed the ball in space and he proceeded to smash against the underside of the bar and into the net from the corner of the six-yard box.
Notts were applauded off at the end of the match but were left empty handed. They remain in the relegation zone heading into another six-pointer with Tranmere Rovers on Tuesday night.
Attendance: 6,010 (652 Bournemouth supporters)
Premier Electrical Man of the Match: Stuart Nelson